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The
Internet
Financial Service Industry
and the Internet
The Internet is a revolutionary power
that is opening the floodgates of the financial services industry
that have been built over the past 40 years, resulting in the introduction
of greater transparency, which will render the intermediary role
of brokers and investment banks less valuable. It is now apparent
that a more serious challenge to the existing order is the distribution
strength of the Internet and the growing importance of retail investors
who are directly accessing a greater share of new services and indeed
equities without the "traditional" intermediary services
of investment banks and brokers. It is clear that the entire landscape
of the wholesale financial service industry is being transformed.
The Dot.Com Experience
E-commerce is having a profound affect
on all walks of life. The transforming powers of the Internet are
still evolving and awaiting full recognition, as is evident by the
current teething pains of many Dot.Com businesses. The financial
services industry has acknowledged the huge opportunity e-commerce
presents and the threat that such a fusion of technologies brings
to the status quo. Editors and journalists of major financial and
economic newspapers and magazines, continue to highlight the dimensions
of the threat and the dilemmas the internet poses to current investment
banking business models and (projected) revenues. The past two years
has witnessed a steady stream of Dot.Com start-ups introducing online
financial services. They systematically chose to target and siphon-off
specific investment banking products to the dismay and loss of revenue
of the large investment banks. IPOs, M&A, FX, Trade Financing,
Bonds and Share Trading, to mention a few, have been introduced
and are available online. The range of investment banking products
coming online is increasing. Almost all are providing limited stand-alone
online products and services. Independent analyst are forecasting
that major investment banks will suffer further noticeable erosion
in their investment banking activities in the coming months. They
project that a small number of the existing single-product, stand-alone
online service providers will be taken over by larger investment
bank; the others will cease to exist.
Western Financial Services
-vs- Emerging Markets
During the past 30 years, large American investment banks aggressively
pursued a policy of consolidation and takeovers. European and Japanese
banks followed. The purpose is to achieve the desired critical mass
of an all-inclusive multi-product, one-stop, financial services
'supermarket'. The Emerging Markets Banks and financial institutions
did not experience the qualitative development and expansion achieved
by their Western counterparts. Notwithstanding all the talk about
the global economy and the global village, the fact remains that
from the perspective of the superior Western investment banks and
financial institutions, the Emerging Markets
have been relegated to being cherry-picked for highly profitable
deals and speculative business practices. The governments and financial
service industry in the Emerging Markets have always resented these
opportunistic intrusions into their markets and accuse Western banks
and financial institutions of investment and lending practices that
are damaging to their national economies.
The Internet Challenge
Now, the challenge to investment banks and other financial institutions
is the revolutionary distribution and placement strength of the
Internet. Those essential distribution and placement functions are
the hallmark of the investment banking business and the source of
its hold over the financial services industry.We
anticipate that Internet-based services will gradually replace the
laborious and costly tasks of back room (boiler room)
processing functions. These developments will also usher in fast,
reliable and cost-effective Online Auction
and Trading activities. The technology
is available now. It is bound to open up the whole financial and
investment service processes, and when it does, it will no doubt
result in the radical transformation of the global investment banking
industry. Hence, the current feeling of many that, it is the ability
of the Internet to directly service a wider client base that is
turning investment banking on its head and will result in making
available more fair and cost-effective financial and investment
services to the Emerging Markets.
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